Jason R Johnson

Molding innovative ideas into practical real-world business. Strategic visionary with over 20 years of marketing, branding and sales success, across a diverse range of local, national, and global brands.

Marketing

Marketing and brand development expertise, achieving increased Market Share and exponential customer growth

Leadership

Select, develop, inspire and work along side teams of all sizes, from a few specialists to International teams across 7 countries

Creative

Recipient of more than 35 awards for success and innovation in B2B, B2C, and Channel marketing and branding

Strategy

Targeted programs resulting in exponential sales increases and won opportunities

Employment

Associate Vice President Marketing

Clean Energy Collective | 2015–2017
Lead the marketing, brand development and PR to achieve exponential customer growth and operational efficiency

  • Created and launched company and consumer product brands
  • Developed guidelines, key messaging and positioning
  • Increased customer engagement 75% first year of SaaS launch
  • Managed customer acquisition costs 1/3 of the industry average
  • Increased market share 31%
 

Creative Services Manager

Arrow Electronics | 2005–2015
Global leader of the creative, design, content, web, database and email marketing teams for Arrow Electronics and 500+ of the world's most successful technology brands

  • Increased ecommerce revenue $3.2M/yr by leading cross-functional teams to improve UX, marketing, cross selling and system efficiency by 485% (best in class)
  • Led the global marketing and customer acquisition campaigns for hundreds of brands across the Americas, EMEA and APAC
  • Created targeted marketing and sales programs for a variety of product lines, resulting in $2.1M in new opportunities, increased web traffic by 142% and product segment sales by 300%
  • Created a variety of customer loyalty and retention programs reducing attrition and improving inventory turnover by 25%
 

Creative Director

Design West Advertising | 1991–2005
Actively involved in every facet of agency business from design and creative to sales and account management

  • Landed and supported largest account in agency history
  • Created and managed the interactive services team
  • Provided photo direction of a brain surgery

Volunteer

Head Coach and Offensive Coordinator

Standley Lake Football Club | 2009–present
Coach and mentor committed to teaching the solid fundamentals of the sport, along with guiding players through the enumerative opportunities that youth sports provide to help them as they go through life.

  • Heads Up Football certified
  • SLFC Player safety representative
  • 90% of players return year over year
  • 60% of players continue on to play at higher levels

Education

Usability Analyst Certification

Human Factors International | TBA
 

Eloqua Certification

Eloqua University | 2012
 

CPI Green Belt

Lean Six Sigma | 2009
 

Bachelor of Arts, Marketing

Charter University | 2003
 

Solution Sales and Marketing

Urness & Brakemier | 1998
 

Visual Communications Degree

Art Institute of Colorado | 1990
 

Continuing Education and Advocacy

Human Factors International | In Progress

  • User Centered Analysis & Conceptual Design
  • The Science and Art of Effective Web and Application Design
  • Practical Usability Testing
  • Putting Research Into Practice

eSource Forum | 2017

  • Featured Speaker - How Non-utility Energy Brands Tell Their Stories
  • Evolution of Technology in Marketing

Digital Summit | 2016 | 2017

  • Enterprise User Experience
  • Rob Bean, Customer Journey
  • Stealing Design Thinking

Thread Summit | 2014

Industry leadership event committed to achieving digital fluency in directing campaigns and programs, producing content, selecting channels and driving engagement.

Ignite (Denver) | 2013

  • Industry advocacy/support

Digital Marketing World | 2013

  • Spring and fall conferences

Mobile Marketing How-To | 2012

Salesforce.com | 2011

  • What’s Possible: Salesforce Fundamentals
  • Content Builder Essentials for the Digital Marketer

 

Examples

A small sampling of campaigns and tactics along with the results they produced

Brand development and growth leader

Extensive experience building and supporting a diverse range of local, national and international brands including: Arrow Electronics, U.S. Olympic Committee, Winter Park Resort, Hunter Douglas, Kodak and Medtronic

History of successful marketing strategies

Innovation and successes spanning more than 25 years of B2B, Channel and B2C marketing, branding and sales enablement

Results-driven creative leadership

Molding creative vision into real-world business results, with decisions based on data and strong advocacy for User Experience (UX)